Agency: In House
Role: Design and Art Direction
Brief: LEGO often present to partners and collaborators in their main boardroom so they wanted to give it more impact. Because Star Wars is one of their main product lines we decided to theme it this way. I studied the film, and in particular the scene where they are in the war room planning battle against the death star, and I based the characters and graphics on this. I built all of the backgrounds in photoshop, and worked with a 3D expert to render out the figures in the correct poses.